Coalition for Medicare Choices Launches New “Seniors Are Watching” Ad Campaign to Protect Medicare Advantage from Further Cuts

“As Washington debates the budget, more than a million Medicare beneficiaries are organized to stand watch, ready to stop any new cuts to Medicare Advantage.”

Washington, D.C. – As Washington debates the budget this fall, including potential changes to Medicare, America’s Health Insurance Plans’ (AHIP) Coalition for Medicare Choices is launching a new ad campaign urging Congress to protect Medicare Advantage from additional cuts.

The new ad campaign, called “Seniors Are Watching,” highlights seniors’ opposition to any new cuts to Medicare Advantage.  “More than a million Medicare beneficiaries are organized to stand watch, ready to stop any new cuts to Medicare Advantage. They know better than anyone – seeing is believing,” reads a new print ad that will begin running today in targeted inside-the-Beltway publications.  Ads will also be running online and are available at the Coalition for Medicare Choices’ website:

Medicare Advantage is the part of Medicare through which private health plans provide comprehensive medical coverage to seniors and other Medicare beneficiaries.  More than 14 million seniors, or roughly 28 percent of all Medicare beneficiaries, have chosen to enroll in a Medicare Advantage plan because of the better services, higher-quality care, and additional benefits these plans provide.

The Affordable Care Act (ACA) cut payments to Medicare Advantage plans by $200 billion. While they were enacted in 2010, the payment cuts are phased in over a number of years.  In fact, by the end of 2014, only 20 percent of these cuts will have gone into effect.  The new health insurance tax that starts January 1, 2014 will also impact Medicare Advantage beneficiaries starting next year.  To learn more about how the ACA cuts impact Medicare Advantage, view our new infographic here.

“Further cuts to Medicare Advantage will have a devastating impact on the millions of seniors and people with disabilities that rely on this critically important part of Medicare for their health security,” said AHIP President and CEO Karen Ignagni.

Founded in 1999, the Coalition for Medicare Choices is a fast-growing, national grassroots organization of more than 1.5 million people who receive their health care coverage through a Medicare Advantage health plan. Members of the Coalition for Medicare Choices, who reside in all 50 states, the District of Columbia and Puerto Rico, are united in supporting high-quality health plan choices in Medicare. Visit to learn more.


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